top of page

Growth Architecture For Businesses

If you’re the WHY? We're the HOW...

(...and WHAT, and WHO, if you need it)

Business Transformation

Operational Efficiency

New Revenue Generation

Hyper-targetted Marketing

Calm Swirl was founded by Allan Wills to help business owners and C-suite operatives strategise and execute their operational dreams with data- and performance-driven efficiency, accross global borders.
 
We have a proven track record in media/IP plays and E-com businesses, and a wider network of talent with experience in brand plays, FMCG and niche markets. 

OUR WORK

Current:
CS TRTV logo.jpg
RAIN logo.jpg
CS female leadership.jpg
Female Leadership
Previous:
Subscription services.jpg
Subscription & CRM Growth
Delta logo.jpg
SVOD club logo.jpg
SVOD Club
Calm Swirl logo property.jpg
Property
Previous marketing agency leadership roles:
engine-2.png
crispin-porter-squareLogo-1713462937980.webp
process_management_featured.jpg

OUR SWEET SPOT AND PROCESS

The Calm Swirl sweet spot is collaborating with funded start-ups with £100k to £2 million of annual revenue who want to >10x their business or exit, or long-existing businesses with £2 million to £25 million of stable turnover looking to hit a growth target or stream-line operational costs. 

We can collaborate on all or some of the process elements below to ensure the highest chances of success and efficient growth in your business.

 

1) Discover

2) Playbook

Discover icon.png
Playbook icon.png

3) Execute

Execute icon.png

Work with C- and M-suite leadership to really understand the business purpose and core proposition. 

Run war-game scenarios to lock down the strategy and tactics, identify the key capabilities required to execute the plan at maximum efficiency. Write the game plan.

Launch and scale. Optimise and grow the right game plan with the right team and the right tech to land the right rinse-and-repeat growth formula.

Founder: Allan Wills

What are you trying to create, fix or grow?

Allan is a performance-driven operations and marketing specialist with over 25 years experience and proven track record in startups, consultancy, commercial ventures and marketing agencies.

Allan cut his teeth as a "fixer" or a "grower" in the cut-throat marketing agency world - always ensuring his portfolio was in the black revenue-wise. He has also started his own ventures from scratch. 

"My promise if we collaborate is that I will get you and your business where you want to go faster, cheaper and with less costly mistakes.

"I'm obsessed with efficient growth, and putting my money where my mouth is. I always set a target that for every dollar or pound you spend with Calm Swirl, we will always aim to demonstrate a 5-10x Return on Investment; either in operational savings, or revenue generation, and ideally both."

Reach out and let's talk. 

Gemma Butler - Creative Director & Co-Founder at World Headquarters

"If there's an Allan Wills, there's a way... 
 
Allan has an amazing entrepreneurial spirit, which means he'll not stop until he's figured out a way to make it happen. Talented photographer, positive force and a great ball of energy - wonderful to work with.
"
Contact

U.K. Company number: 13835335.

Registered address: Unit A6, Chaucer Business Park, Dittons Road,

Polegate, East Sussex, BN26 6QH, U.K.

Proud member of the:

image001.png
bottom of page