Growth Architecture For Businesses
If you’re the WHY? We're the HOW...
(...and WHAT, and WHO, if you need it)
Business Transformation
Operational Efficiency
New Revenue Generation
Hyper-targetted Marketing
Calm Swirl was founded by Allan Wills to help business owners and C-suite operatives strategise and execute their operational dreams with data- and performance-driven efficiency, across global borders.
We have a proven track record in media/IP plays and E-com businesses, and a wider network of talent with experience in brand plays, FMCG and niche markets.
OUR WORK
Current:
Female Leadership
Previous:
Subscription & CRM Growth
SVOD Club
Property
Previous marketing agency leadership roles:
OUR SWEET SPOT AND PROCESS
The Calm Swirl sweet spot is collaborating with funded start-ups with £100k to £2 million of annual revenue who want to >10x their business or exit, or long-existing businesses with £2 million to £25 million of stable turnover looking to hit a growth target or stream-line operational costs.
We can collaborate on all or some of the process elements below to ensure the highest chances of success and efficient growth in your business.
1) Discover
2) Playbook
3) Execute
Work with C- and M-suite leadership to really understand the business purpose and core proposition.
Run war-game scenarios to lock down the strategy and tactics, identify the key capabilities required to execute the plan at maximum efficiency. Write the game plan.
Launch and scale. Optimise and grow the right game plan with the right team and the right tech to land the right rinse-and-repeat growth formula.
Founder: Allan Wills
What are you trying to create, fix or grow?
Allan is a performance-driven operations and marketing specialist with over 25 years experience and proven track record in startups, consultancy, commercial ventures and marketing agencies.
Allan cut his teeth as a "fixer" or a "grower" in the cut-throat marketing agency world - always ensuring his portfolio was in the black revenue-wise. He has also started his own ventures from scratch.
"My promise if we collaborate is that I will get you and your business where you want to go faster, cheaper and with less costly mistakes."
"I'm obsessed with efficient growth, and putting my money where my mouth is. I always set a target that for every dollar or pound you spend with Calm Swirl, we will always aim to demonstrate a 5-10x Return on Investment; either in operational savings, or revenue generation, and ideally both."
Reach out and let's talk.
