The first place to start is knowing that your customers and prospects all expect personalisation and customisation across whatever you offer, on all of their touchpoints: in person, bricks or mortar or on devices. This is non-negotiable if you wish to scale your operation and revenue lines.

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The world of subscription and Customer Relationship Management (CRM) is as deep as it is vast, and there are lots of moving parts, traps and pitfalls. There is no one size fits all solution, and for anyone new to the space, the waters are shark-infested in terms of technical suppliers.

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Calm Swirl has helped many businesses (big and small) navigate and cost-effectively build successful subscription and CRM as core engines or extended branches for horizontal and vertical revenue scale across regions, currencies and adapted for different market challenges.

 

The Calm Swirl process begins by understanding a business' objectives, financial KPIs and customer profile (everything from price points to personas to regional buying habits). Once that is mapped out, we can identify and collaborate with the right integration partners in a way that is custom to the business, not the suppliers.

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That way a business radically increases their chances of success, at a fraction of the cost and with performance metrics baked in from the start. Win-win.

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Over time, Calm Swirl has developed trusted relationships with reliable growth partners who we now regularly collaborate. Using each component for what it does best, we have built cost-effective, scalable and custom integrations leveraging:

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